Twitter’s CEO Linda Yaccarino, alongside owner Elon Musk, has unveiled their intentions to launch a Twitter video app for smart televisions. The announcement was made during a high-profile presentation to investors, where the company highlighted its vision to delve deeper into the realm of video, creator, and commerce partnerships, signaling a shift away from relying solely on digital advertising.
During the presentation, a slide caught the attention of many as it showcased a startling statistic: more than 10 percent of Twitter’s usage is currently devoted to vertical video. This data served as a compelling argument for Twitter’s pivot towards bolstering its video offerings, capitalizing on users’ growing appetite for visual content.
In a noteworthy development, former Fox News host Tucker Carlson recently found a new home on Twitter. Carlson, a prominent figure in the media landscape, debuted his new program on the platform titled “Tucker on Twitter.” This move reinforces Twitter’s commitment to attracting high-profile creators to its video-centric strategy.
Insiders familiar with the matter revealed that Twitter is planning to monetize its video content by selling advertisements and sponsorships alongside programs like “Tucker on Twitter” and other creator-generated content. This revenue-generation strategy aligns with Twitter’s broader vision of diversifying its income streams and lessening its dependence on traditional digital advertising revenues.
The Twitter video app for smart televisions is expected to provide users with a seamless and immersive video experience on a larger screen, enhancing engagement and further solidifying Twitter’s position in the video content market.
As the company takes bold steps towards realizing its new vision, the industry will be closely monitoring the impact of these initiatives on Twitter’s user base and bottom line. With a strategic emphasis on video and creator partnerships, Twitter is betting big on capturing the attention of audiences and advertisers alike.